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Saturday, October 1, 2011

Do You Blog? Tweet? The Fed Wants To "Reach Out" To You

The Federal Reserve

(Breaking from #OccupyWallStreet boosterism to bring you this tidbit about the Fed. For #OccupyWallStreet action today, visit Gosztola: Live Blog for #OccupyWallStreet: Day Fifteen, Huge Demonstration Held at NYPD Headquarters.)

From the Los Angeles Times, New York Fed to monitor Facebook and Twitter:
In a move that illustrates its sensitivity to public perception, the Fed bank is seeking bids from companies to help monitor what's being said about it on social media such as Facebook and Twitter.

The bank said in its bid request that it wants to "continuously monitor conversations" and "identify and reach out to key bloggers and influencers."

"The New York Fed is committed to improving its communications and engagement with the public in order to enhance and improve the public's understanding of its activities and the role it plays in supporting the U.S. economy," a Fed spokesman said in a statement. "To do that effectively, the New York Fed is interested in getting a better sense of the relevant concerns and discussions that are taking place in the public domain."
Tyler Durden (copy of RFP available there):
...The Fed's desired product should be able to "determine the sentiment [ED:LOL] of a speaker or writer with respect to some topic or document"... "The solution must be able to gather data from the primary social media platforms – Facebook, Twitter, Blogs, Forums and YouTube. It should also be able to aggregate data from various media outlets such as: CNN, WSJ, Factiva etc." Most importantly, the "Listening Platform" should be able to "Handle crisis situations, Continuously monitor conversations, and Identify and reach out to key bloggers and influencers." Said otherwise, the Fed has just entered the counterespionage era and will be monitoring everything written about it anywhere in the world...

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